Satoru Iwata Nintendo

The Master of Nintendo—Satoru Iwata


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  • General Facts—Current President and CEO of Nintendo and is attributed to the success of the Nintendo GameCube, Wii, and Nintendo DS
  • Early Life— Satoru Iwata was born in Sapporo, Japan in 1959. Iwata, who expressed an early interest in video games as a youngster went on to enroll in Tokyo's Institute of Technology as a Computer Science major.

—During High School, Iwata and his friends would construct "simple number games which included small gadgets like a electronic calculator.

  • Joined HAL Laboratory, Inc.—pursued a career in the video game industry by developing and programming games on a full-time basis.
  • NCL (Nintendo Company Ltd.)—Named head of Nintendo's Corporate Planning Division

—Satoru Iwata realized that video games were becoming too expensive and that was why Nintendo's profit on sales went down. His goals in trying to fix this stared by;making less emphasis on 3D gaming and encorporating more uniquness to the gaming world.

  • In his first year with the company, Satoru's "fun-to-play" products accounted for a 20% increase in sales for Nintendo's from the previous year. —Nintendo is now one of the most well-known profitable franchises.

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Nintendo News

  • Wii—Over the last year Nintendo Company Ltd. suffered its' first ever operating-loss. Satoru Iwata explained that because of the development of the new product Wii U, Nintendo experienced this loss.

*However, on Friday July 20th, 2012, Satoru Iwata announced…"we have not changed our strategy" Satoru Iwata Article

  • Nintendo 3DS XL—2011 model (Nintendo 3DS) launched well but unfortunately didn't last long, which in the end aided in Nintendo's profitable loss last year.The 3DS XL, Satoru says will have more interest with customers because of its' much improved screen, extended battery life, overall size of the handheld, and attaching a second analogue stick.

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